Browsing by Author "Lee, Phoebus Chao-Kung"

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READER PARTICIPATION IN THE E-NEWS SERVICE IN TAIWAN
(2010)
Lee, Phoebus Chao-Kung
;
Lee, Gin-Yuan
;
管理科學系
;
Department of Management Science
In the e-news service field, participation as well as involvement has been well-studied by researchers investigating Western cultures but in countries with emerging economies these topics have not received the same degree of attention. In this study we focused on Taiwan, as a New Industry Country (MC), particularly on "click-and-mortar" (paper and electronic) news service providers. We found no difference in intention to participate but extreme information may prevent involvement in participation in the news service. Our model provides information on the structure of the competitive strategy (Porter, 2001) in an NIC.