Browsing by Author "Lee, Ying-Yi"

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Applying Quality Function Development to Develop the Home Delivery Service Model for Specialty Foods in Traditional Market
(2012-01-01)
Chen, Mu-Chen
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Hsu, Chia-Lin
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Lee, Ying-Yi
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運輸與物流管理系註：原交通所+運管所
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Department of Transportation and Logistics Management
Although a few studies have been done to investigate the issue of new service development (NSD) in an emerging market, it is deficiency in the development of home delivery service (HDS) for specialty foods in traditional market. Thus, this study takes a Taiwan\'s HD companies as a subject and uses quality function deployment (QFD) to develop the home delivery service model based on NSD model. In the area of voice of customer (VOC), the results reveal that e-shoppers put emphasis on the security of personal information and trading mechanism. As for HDS for specialty foods in traditional market, customers pay attention to the speed of delivery service, freshness of foods and quick responses from HD companies when any problems happen during delivery. Furthermore, in the area of voice of engineering (VOE), the main suggestions for improvement are training staff, setting up a brand, and strengthening system effectiveness and information safety.
Ensuring the quality of e-shopping specialty foods through efficient logistics service
(2014-01-01)
Chen, Mu-Chen
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Hsu, Chia-Lin
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Hsu, Chih-Ming
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Lee, Ying-Yi
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運輸與物流管理系註：原交通所+運管所
The complementary effect produced by e-commerce integrated with home delivery service creates tremendous opportunities. These opportunities enable marketers to develop new services, allowing online shoppers to not only shorten their order cycle time but also allowing them multiple options to satisfy their shopping desires. Some studies have been performed to examine the issue of new service development (NSD) in an emerging market, but research is lacking on the development of home delivery services (HDS) for specialty foods from traditional markets. This study analyzes a Taiwan's home delivery company and uses an NSD model and quality function deployment (QFD) to develop a home delivery service model. In the voice of customer (VOC) area, the results reveal that online shoppers emphasize the security of personal information and trading mechanisms of that information. As for HDS for specialty foods from traditional markets, online shoppers focus on the speed of the delivery service, the freshness of the foods and quick responses from HD companies when problems occur during delivery. Furthermore, in the voice of engineering (VOE) area, the main suggestions for improvement are training staff, setting up a brand, and strengthening system effectiveness and information safety.