Browsing by Author "Lee, Yu-Muo"

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Integrated Approaches for Business Sustainability: The Perspective of Corporate Social Responsibility
(2018-07-01)
Lee, Yu-Muo
;
Hu, Jin-Li
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經營管理研究所
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Institute of Business and Management
Although many companies are aware of the importance of sustainability and CSR, they still focus on profits without considering sustainable development. This study explores the relationships among corporate social responsibility (CSR), corporate reputation (CR) and corporate financial performance (CFP), by testing the mediating effect of CFP and constructing an integrated sustainability model based on the CSR perspective and stakeholder theory. Although many recent studies have investigated CSR using structural equation modeling to test the relationships among the three variables, measuring this mediation effect is quite rare in the literature. We use Reputation Institute as a secondary data source of CSR and CR and collect data for the period 2011-2017 on 39 companies in 15 countries (i.e., 273 observations). Firm size, sales growth rate, interest coverage ratio, age and industry are the control variables. Our results show that CR positively affects CFP and CSR. Furthermore, we find integrated approaches for business sustainability, revealing that CFP enhances CSR and also that it has a mediating effect on the relationship between CR and CSR.
The relationships among network ties, organizational agility, and organizational performance: A study of the flat glass industry in Taiwan
(2014-03-01)
Lee, Yu-Muo
;
Yang, Chyan
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交大名義發表
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管理學院
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National Chiao Tung University
Firms face a rapidly changing market environment under the pressure of difficult challenges such as limited resources and increasing costs. Organizations may actively seek to cooperate with other members for benefits from knowledge sharing. Establishing quality network ties among suppliers and customers is a significant study subject. Here, we assessed the impact of the signing of the Economic Cooperation Framework Agreement on Taiwan flat glass industry and study measures adopted by the manufacturers. The effective sample size is 250. We found that through the intermediary of organizational agility and strong network ties, a firm can enhance its organizational performance.