Browsing by Author "Li, SCS"

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Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan
(2004-04-01)
Li, SCS
;
傳播研究所
;
Institute of Communication Studies
Using Rogers' diffusion of innovation model, this study attempts to compare the adoption of internet shopping with that of cable television shopping in Taiwan. Rogers' diffusion model has been criticized for its pro-innovation bias, and thus this study expects that the adoption of internet shopping will be consistent with the predictions of Rogers' model, while the adoption of cable television shopping will not. A telephone survey with 1227 valid interviews was used to collect data for this study. As expected, most findings regarding internet shopping follow the predictions of this model. However, the diffusion process in relation to cable television shopping digresses from the path predicted by Rogers' model. The detailed findings of the study are discussed in the article.
Market competition and programming diversity: A study on the TV market in Taiwan
(2001)
Li, SCS
;
Chiang, CC
;
傳播研究所
;
Institute of Communication Studies
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year.
Market competition and the media performance of Taiwan's cable television industry
(2004)
Li, SCS
;
傳播研究所
;
Institute of Communication Studies
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.
New media and market competition: A niche analysis of television news, electronic news, and newspaper news in Taiwan
(2001-03-01)
Li, SCS
;
傳播研究所
;
Institute of Communication Studies
With the rapid development of communication technologies, Taiwan's news market has undergone a great transformation. Adopting niche theory from organizational ecology, this study analyzed competition among three news media in Taiwan. A telephone survey was conducted to examine the level of perceived gratification provided by television news, electronic news, and newspaper news. The findings showed that strong competition exists between newspapers and television news, and that television news has gained superiority over newspapers.