Browsing by Author "Li, Yi-Wen"

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A Social Recommendation Mechanism for Crowdfunding
(2017-01-01)
Li, Yung-Ming
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Liou, Jyh-Hwa
;
Li, Yi-Wen
;
資訊管理與財務金融系註：原資管所+財金所
;
Department of Information Management and Finance
In recent years, a new kind of fund-raising mode crowdfunding, is gradually arising. Through the rapid spread of the Internet, customers can show their creativity and ideas on the fundraising platform and attract backers to invest extensively in support of the count painting or product development. However, according to fund-raising platform statistics, we found that the success rate of fund-raising plans is less than half. Therefore, the purpose of this study is to propose a backers recommendation mechanism, which integrates information from fundraising and social networking platforms, considering the factors of social relationship, user preferences and background analysis, to help creators improve the success rate of crowdfunding.