Browsing by Author "Lin, Hsiang-Chun"

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An Emotional Designed Based Hybrid MCDM Framework for the Next Generation Embedded System Configurations
(2010)
Huang, Chi-Yo
;
Lin, Hsiang-Chun
;
Tzeng, Gwo-Hshiung
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科技管理研究所
;
Institute of Management of Technology
Emotions play a critical role in human\'s ability to understanding and learning about the world and new things. Furthermore, the concept of user-centered system design (UCSD), which emphasizes the importance of having a good understanding of the users, is emerging as a core of modern design methods. Traditionally, new product development team defined high technology products in general and embedded systems in special, based on their intuition. However, this kind of design methodology can be subjective and misleading. Users\' emotions and requirements were not really considered. Thus, this paper aims to resolve this issue by introducing a hybrid fuzzy multiple criteria decision making (FMCDM) based design methodology consisting of Interpretive Structure Modeling (ISM), Fuzzy Analytic Hierarchical Process (FAHP) and Fuzzy Integral by introducing the concept of emotional design. Thirteen senior managers from world\'s leading IT system companies as well as IC design houses were invited for configuring a FMCDM framework for the next generation handset designs and verified the feasibility. In the future, the proposed framework can be used to configure any embedded system to be embedded in consumer electronics products.
Configuring an Embedded System by the Concepts of Emotional Design by Using a Non-additive Fuzzy Integral Based FMCDM Framework
(2010)
Huang, Chi-Yo
;
Lin, Hsiang-Chun
;
Tzeng, Gwo-Hshiung
;
Lee, Hong-Yuh
;
科技管理研究所
An embedded system, a digital electronic system being embedded in a larger device, is the system to be configured to fulfill specific demands of customers from some market segmentations. This nature complicates the design of an embedded system itself. Traditional embedded system marketers usually defined the systems based on their intuition, which could be subjective and misleading. To fulfill different customers\' demands from various market segmentations, the concept of "user-centered design" can be leveraged. Thus, this research aims to resolve this issue by introducing a novel fuzzy multiple criteria decision making (FMCDM) based embedded system design method by introducing the concept of "emotional design". By using this method, customer needs can be elicited through explorations of their emotions. The fuzzy analytic hierarchical process (FAHP) will be leveraged for deriving the relative weights. Further, considering the characteristic of inter-dependences between criteria, the non-additive fuzzy integral method will be introduced to aggregate the performance scores on each component of the embedded system platform. In this paper, an empirical study on an embedded system design of a handset being designed by one of the world\'s largest IT (information technology) manufacturers will be leveraged for demonstrating the feasibility of this framework. A satisfying mobile phone can be designed based on the newly proposed FMCDM framework. And this methodology can be used to configure any embedded system to be embedded in other consumer electronics products.