Browsing by Author "Lin, Jan-Ruei"

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A Cross-Database Comparison to Discover Potential Product Opportunities Using Text Mining and Cosine Similarity
(2017-01)
Shen, Yung-Chi
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Lin, Grace T. R.
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Lin, Jan-Ruei
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Wang, Chun-Hung
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科技管理研究所
With the rise of the Internet in recent decades, commentary, news, and further information on new products are present on various web sites. Thus, the Internet has become an abundant source of market intelligence. In addition, technological applications are presented in patent databases and disseminated to popular media, based on the perspective of technology life cycle. Therefore, the interaction between technological applications coded by patents and market intelligence reported by the Internet assists in discovering potential product opportunities. This study intends to identify the areas where technological applications exist, excluding Internet reports, by exploring the corresponding relationships between patents and media reports. Such areas could be identified as potential product opportunities. Text-mining and the arbitrarily oriented projected cluster generation (ORCLUS) algorithm is employed to classify important fields of patents and media reports. The cosine similarity of tfidf is then used to detect the relationship between patents and media reports. The remote health monitoring technology is applied as a case in this study. The results show four product opportunities, namely: wireless sensor devices, telecommunication systems and technology, wearable devices and systems, and medical services and systems.
The Interaction between Service Employees and Customers toward the Increase of Purchase Intention: An Evidence from Service Industry
(2019-01-01)
Wu, Yu-Chi
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Lin, Grace T. R.
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Lin, Jan-Ruei
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科技管理研究所
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Institute of Management of Technology
The purpose of this study is to explore the managerial question of how travel agents may interact with customers toward the increase of purchase intention of tour packages within a perceived performance risk context. This empirical study utilizes moderated mediation techniques for data analysis. The findings indicate that the consumer perceived performance risk influences the mediated relationship between travel agent customer-oriented behavior and purchase intention via customer trust. The implications indicate that travel companies in a service sector of high perceived performance risk may benefit from incorporating travel agents acting in customer-oriented behaviors in order to increase customer confidence and trust in purchase decision making.