Browsing by Author "Lin, Jih-Hsuan Tammy"

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Setting the digital stage: Defining game streaming as an entertainment experience
(2019-08-01)
Lin, Jih-Hsuan Tammy
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Bowman, Nicholas
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Lin, Shu-Fang
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Chen, Yen-Shen
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交大名義發表
Game streaming-viewing live or recorded broadcasts of others' video game play-has become widely popular in recent years due to the emergence of platforms such as Twitch and YouTube Gaming. We position game streaming as a form of collaborative game play, with implications for how we study games and communication. We first review the social history of gaming before explicating game streaming as a gaming activity that involves public performance and varying levels of social interaction and synchrony. The influence of these three core elements on the uses, processes, and effects of game streaming as an entertainment activity are discussed through the twin perspectives of communication and media psychology.
So scary, yet so fun: The role of self-efficacy in enjoyment of a virtual reality horror game
(2018-09-01)
Lin, Jih-Hsuan Tammy
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Wu, Dai-Yun
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Tao, Chen-Chao
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傳播與科技學系
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Department of Communication and Technology
Enjoyment of frightening content is a paradoxical issue in communication research. Revising Zillmann's model of suspense, we propose a three-factor model examining the audience appeal of horror content in a virtual reality (VR) survival horror game. In a laboratory study, participants played a VR horror game. The results show significant effects of the three-way interaction among horror self-efficacy, physiological arousal, and fear on enjoyment and future intentions to play similar games. Horror self-efficacy interacts with fear to affect enjoyment only among high-arousal participants. Among high-fear participants, higher horror self-efficacy leads to significantly greater enjoyment than lower horror self-efficacy. We measured enjoyment through self-reported ratings, future intentions to play similar games, and the behavioral choice of subsequent games to demonstrate the appeal of horror content. Horror self-efficacy in coping with mediated fright is the key to explaining the conditional positive association of fear and enjoyment in the gaming context.