Browsing by Author "Lin, Michael B. H."

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TRANSFORMING EMPLOYEE ENGAGEMENT INTO LONG-TERM CUSTOMER RELATIONSHIPS: EVIDENCE FROM INFORMATION TECHNOLOGY SALESPEOPLE IN TAIWAN
(2012)
Yuan, Benjamin J. C.
;
Lin, Michael B. H.
;
Shieh, Jia-Horng
;
Li, Kuang-Pin
;
科技管理研究所
In this study, we found that when information salespeople in Taiwan perceived more transformational leadership, they were more likely to show increases in work engagement development over time. Furthermore, increases in work engagement development influenced increases in service performance development, which therefore positively predicts increases in customer relationship development over time.