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Browsing by Author "Lirn, Taih-Cherng"

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    The impacts of an air-crash on students' transportation choice behaviour: An empirical study undertaken in Taiwan
    (2009-09-01)
    Lirn, Taih-Cherng
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    Sheu, Jiuh-Biing
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    運輸與物流管理系 註：原交通所+運管所
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    Department of Transportation and Logistics Management
    This research's objectives are to identify major factors influencing offshore student-commuters' transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student-commuters' household income, and the risk perceived by student commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student-commuters' transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student-commuters should change from reduced fare promotion to service safety promotion. (C) 2009 Elsevier Ltd. All rights reserved.