Browsing by Author "Liu, Ming-Ling"

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Integrating Technology Readiness into the Expectation-Confirmation Model: An Empirical Study of Mobile Services
(2013-08-01)
Chen, Shih-Chih
;
Liu, Ming-Ling
;
Lin, Chieh-Peng
;
經營管理研究所
;
Institute of Business and Management
The aim of this study was to integrate technology readiness into the expectation-confirmation model (ECM) for explaining individuals' continuance of mobile data service usage. After reviewing the ECM and technology readiness, an integrated model was demonstrated via empirical data. Compared with the original ECM, the findings of this study show that the integrated model may offer an ameliorated way to clarify what factors and how they influence the continuous intention toward mobile services. Finally, the major findings are summarized, and future research directions are suggested.