Browsing by Author "Lo, Shih-Yu"

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Attention without awareness: Attentional modulation of perceptual grouping without awareness
(2018-04-01)
Lo, Shih-Yu
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傳播研究所
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通識教育中心
;
Institute of Communication Studies
;
Center of General Education
Perceptual grouping is the process through which the perceptual system combines local stimuli into a more global perceptual unit. Previous studies have shown attention to be a modulatory factor for perceptual grouping. However, these studies mainly used explicit measurements, and, thus, whether attention can modulate perceptual grouping without awareness is still relatively unexplored. To clarify the relationship between attention and perceptual grouping, the present study aims to explore how attention interacts with perceptual grouping without awareness. The task was to judge the relative lengths of two centrally presented horizontal bars while a railway-shaped pattern defined by color similarity was presented in the background. Although the observers were unaware of the railway-shaped pattern, their line-length judgment was biased by that pattern, which induced a Ponzo illusion, indicating grouping without awareness. More importantly, an attentional modulatory effect without awareness was manifested as evident by the observer's performance being more often biased when the railway-shaped pattern was formed by an attended color than when it was formed by an unattended one. Also, the attentional modulation effect was shown to be dynamic, being more pronounced with a short presentation time than a longer one. The results of the present study not only clarify the relationship between attention and perceptual grouping but also further contribute to our understanding of attention and awareness by corroborating the dissociation between attention and awareness.
Bad words prevail: Negatively charged Chinese characters accelerate attentional selection and preoccupy cognitive resources for consolidation
(2019-11-01)
Lo, Shih-Yu
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Wang, Yuan-Sheng
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交大名義發表
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傳播研究所
;
通識教育中心
Previous studies have produced contradictory findings regarding whether emotion exerts facilitative effects or inhibitory effects on perception. In the present study, we hypothesized that attention can be separated into the initial selection stage and the latter consolidation stage, and emotion plays a different role in each of these two stages. To test this hypothesis, we adopted the dual-stream rapid serial visual presentation paradigm (Goodbourn & Holcombe, Journal of Experimental Psychology: Human Perception and Performance, 41(2), 364-384, 2015), which provided separate measurements for selection latency (how delayed the attentional selection process is) and efficacy (how much information can be successfully consolidated for conscious report). The results suggested emotion's dual role on perception. Firstly, the presence of negatively charged visual targets (which were Chinese characters in the present study) accelerated attention selection, and the acceleration effect could spread to different locations in the visual field. Secondly, negatively charged characters preoccupied attentional resources for consolidation, yielding location-specific facilitative and inhibitory effects.
Can we select multiple colours simultaneously? Evidence for serial processing from left to right
(2015-08-01)
Lo, Shih-Yu
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Goodbourn, Patrick
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Holcombe, Alex
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交大名義發表
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National Chiao Tung University
Does "a picture is worth 1000 words" apply to iconic Chinese words? Relationship of Chinese words and pictures
(2018-05-29)
Lo, Shih-Yu
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Yeh, Su-Ling
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傳播研究所
;
通識教育中心
;
Institute of Communication Studies
The meaning of a picture can be extracted rapidly, but the form-to-meaning relationship is less obvious for printed words. In contrast to English words that follow grapheme-to-phoneme correspondence rule, the iconic nature of Chinese words might predispose them to activate their semantic representations more directly from their orthographies. By using the paradigm of repetition blindness (RB) that taps into the early level of word processing, we examined whether Chinese words activate their semantic representations as directly as pictures do. RB refers to the failure to detect the second occurrence of an item when it is presented twice in temporal proximity. Previous studies showed RB for semantically related pictures, suggesting that pictures activate their semantic representations directly from their shapes and thus two semantically related pictures are represented as repeated. However, this does not apply to English words since no RB was found for English synonyms. In this study, we replicated the semantic RB effect for pictures, and further showed the absence of semantic RB for Chinese synonyms. Based on our findings, it is suggested that Chinese words are processed like English words, which do not activate their semantic representations as directly as pictures do.
How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study
(2020-07-14)
Lo, Shih-Yu
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King, Jung-Tai
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Lin, Chin-Teng
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傳播研究所
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通識教育中心
Previous studies have shown equivocal results about whether atypical or unusual events, compared with typical ones, facilitate or inhibit memory. We suspect that the indefinite findings could be partly due to the recall task used in these studies, as the participants might have used inference instead of recall in their responses. In the present study, we tested the recognition memory for real (Experiment 1) and fabricated (Experiment 2) advertisements, which could be congruent or incongruent with gender stereotypes. In congruent advertisements, a female endorser presented a traditionally considered feminine product or a male endorser presented a traditionally considered masculine product, whereas the gender-product type matching reversed in incongruent advertisements. The results of both behavioral experiments revealed that the participants' memory performance for stereotype-incongruent advertisements was higher than for congruent ones. In the event-related potential (ERP) recordings in Experiment 3, larger positive amplitudes were found for stereotype-incongruent advertisements than for congruent advertisements on the left parietal sites, suggesting a deeper encoding process for stereotype-incongruent information than for stereotype-congruent information.
Selecting multiple features delays perception, but only when targets are horizontally arranged
(2017-01-01)
Lo, Shih-Yu
;
傳播研究所
;
通識教育中心
;
Institute of Communication Studies
;
Center of General Education
Based on the finding that perception is lagged by attention split on multiple features (Lo et al., 2012), this study investigated how the feature-based lag effect interacts with the target spatial arrangement. Participants were presented with gratings the spatial frequencies of which constantly changed. The task was to monitor two gratings of the same or different colors and report their spatial frequencies right before the stimulus offset. The results showed a perceptual lag wherein the reported value was closer to the physical value some time prior to the stimulus offset. This lag effect was larger when the two gratings were of different colors than when they were the same color. Furthermore, the feature-based lag effect was statistically significant when the two gratings were horizontally arranged but not when they were vertically or diagonally arranged. A model is proposed to explain the effect of target arrangement: When targets are horizontally arranged, selecting an additional feature delays perception. When targets are vertically or diagonally arranged, target selection for the lower field is prioritized. This prioritization on the lower target might prompt observers to only select the lower target and ignore the upper one, and this causes more perceptual errors without delaying perception.
Unconscious Perceptual Grouping Modulated by Top-Down Attention
(2017-10-16)
Lo, Shih-Yu
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交大名義發表
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National Chiao Tung University