Browsing by Author "Ma, Hwa-Chun"

Now showing 1 - 7 of 7

Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence
(2017-07-01)
Joe, Sheng-Wuu
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Tsai, Yuan-Hui
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Lin, Chieh-Peng
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Ma, Hwa-Chun
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Chiu, Chou-Kang
Concerns about individuals' susceptibility to brand prestige and their social implications of consumption often affect consumer behavior. To clarify such concerns in depth, this study assesses the relationship between brand credibility and perceived value by simultaneously examining the main effects and moderating effects of both susceptibility to brand prestige and susceptibility to normative influence. Empirical testing using a survey of 336 smartphone users from the high-tech and banking industries confirms most of the hypothesized effects in this study. Finally, based on its findings, this study discusses managerial implications as well as research limitations.
Assessing team performance: Moderating roles of transactive memory, hypercompetition, and emotional regulation
(2016)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Chen, Mei-Liang
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Lin, Chieh-Peng
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Ma, Hwa-Chun
This study proposes a model based on transactive memory theory to analyze team performance. In the proposed model, team performance is influenced by hypercompetition and emotional regulation directly and indirectly via the mediation of transactive memory and knowledge sharing. According to the model, the direct effect of knowledge sharing on team performance is moderated by both hypercompetition and emotional regulation. Empirical testing of this model, using team personnel in banking, insurance, and financing firms, confirmed the applicability of the transactive memory theory among these service firms\' work teams. Managerial implications and research limitations are discussed.
Being excellent: predicting team performance, proactivity, and proficiency in technology industries
(2017-01-01)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Lin, Chieh-Peng
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Huang, Ching-Chang
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Ma, Hwa-Chun
This research proposes a model based on team climate theory to explain the development of team performance, proficiency, and proactivity in technology industries. In the model, team performance, proficiency, and proactivity are indirectly related to team climate that consists of politics, emotional regulation, and charisma via the mediation of cooperation and team efficacy. Empirical testing of this model, by investigating personnel from high-tech organisations, confirms the theoretical applicability of team climate across high-tech working groups. Based on the empirical findings, this research provides managerial implications and research limitations.
Group social capital in virtual teaming contexts: A moderating role of positive affective tone in knowledge sharing
(2014-07-01)
Tsai, Yuan-Hui
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Ma, Hwa-Chun
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Lin, Chieh-Peng
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Chiu, Chou-Kang
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Chen, Shwu-Chuan
This study examines the interplay of social capital and positive affective tone in virtual group working contexts. This study integrates social capital theory with positive affective tone to postulate an integrated model that captures the main effects of social capital and the moderating effects of positive affective tone in the formation of knowledge sharing. Our empirical analysis confirms the duality between social and affective considerations in influencing knowledge sharing, as well as demonstrates a complex pattern of interdependencies between these two effects. The empirical tests show that knowledge sharing is positively influenced by positive affective tone, trust, and shared vision. Meanwhile, the effects of trust and social interaction on knowledge sharing are moderated by positive affective tone. Last, theoretical and managerial implications of our findings are discussed. (C) 2013 Elsevier Inc. All rights reserved.
Group social capital in virtual teaming contexts: A moderating role of positive affective tone in knowledge sharing
(2014-07-01)
Tsai, Yuan-Hui
;
Ma, Hwa-Chun
;
Lin, Chieh-Peng
;
Chiu, Chou-Kang
;
Chen, Shwu-Chuan
This study examines the interplay of social capital and positive affective tone in virtual group working contexts. This study integrates social capital theory with positive affective tone to postulate an integrated model that captures the main effects of social capital and the moderating effects of positive affective tone in the formation of knowledge sharing. Our empirical analysis confirms the duality between social and affective considerations in influencing knowledge sharing, as well as demonstrates a complex pattern of interdependencies between these two effects. The empirical tests show that knowledge sharing is positively influenced by positive affective tone, trust, and shared vision. Meanwhile, the effects of trust and social interaction on knowledge sharing are moderated by positive affective tone. Last, theoretical and managerial implications of our findings are discussed. (C) 2013 Elsevier Inc. All rights reserved.
Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
(2019-08-01)
Chiu, Chou-Kang
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Lin, Chieh-Peng
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Chen, Kuang-Jung
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Liu, Chu-Mei
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Ma, Hwa-Chun
This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study's findings are provided.
Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry
(2015-10-01)
Tsai, Yuan-Hui
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Lin, Chieh-Peng
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Ma, Hwa-Chun
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Wang, Rong-Tsu
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交大名義發表
Various social trends in modem society have changed the attitude of high-tech-personnel who look for a job. An important factor for successful recruitment in technology industry is to increase the pursuit intention of a variety of potential high-tech job seekers. This research predicts such pursuit intention by proposing a model based on social identity theory and social signaling theory. In the model, this study hypothesizes that perceived corporate ability, positive publicity, and corporate social responsibility are positively related to pursuit intention and word-of-mouth indirectly via the mediating mechanism of career development expectation and firm\'s attractiveness. Such mechanism has not yet assessed in previous literature. The findings of this research complement prior studies by presenting how a firm\'s ability, publicity and social responsibility should be jointly taken into account to strengthen recruitment campaigns. Last, managerial implications and limitations are provided. (C) 2015 Elsevier Inc. All rights reserved.