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Browsing by Author "Quang-Hua Chen"

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    台北市超級市場消費購買行為之實證研究報告
    (1976-12)
    陳光華
    ;
    Quang-Hua Chen
    An empirical approach based on personality test of consumer's driving needs and response traits predicts Taipei housewifes' reaction in buying process at supermarkets. Some comprehensive views present hereby to help the marketer to design of proper marketing strategy in supermarket operation.