Browsing by Author "Shih, Tsui-Yii"

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Marketing intellectual property using electronic libraries: a survey of system-on-chip engineers and managers in Sweden and Taiwan
(2006)
Trappey, Charles V.
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Shih, Tsui-Yii
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Hoang, Thien
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管理科學系
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Department of Management Science
Intellectual Property (IP) trade concerns and the IP trade business models are important issues in the IP market and the system-on-chip (SoC) industry. A survey of Taiwan Hsinchu Science Park and Sweden Kista Technology Center SoC companies compares opinions of managers and engineers toward design libraries, global standards, and IP licensing. Since the added value of services gives electronic libraries market advantage over other IP trade business models, emphasis should be placed on service expansion, knowledge management, and relationship building. Nationality does not play a significant role with the trade of SoC IP and the Taiwanese and the Swedes are interpreting the market issues with the same level of enthusiasm - positive, but not strong. The implication is that unless libraries build confidence and enthusiasm, their global trade model leadership can be lost. The paper concludes with a library framework to build legal knowledge and customer relationship management services.
Modeling international investment decisions for financial holding companies
(2007-07-16)
Trappey, Charles V.
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Shih, Tsui-Yii
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Trappey, Amy J. C.
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管理科學系
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Department of Management Science
This research analyzes the internationalization process model developed by Johanson and Vahlne and derives two integer programming investment decision models that consider the risk attitudes of investment firms. Johanson and Vahlne's model provides a starting point for building a model that suits the investment approach and decision making process of financial holding companies. In practice, when firms make an international investment decision, there is a need for a model that can generate outputs based on financial measures such as profit, investment returns, and tolerable levels of risk. Thus, in this paper, Johanson and Vahlne's concepts are studied and financial managers are interviewed to derive models that match the investment decision procedures of the firms. The model helps firms manage the risks of their investments and derive accurate investment strategies based on investment objectives and constraints. (c) 2006 Published by Elsevier B.V.