Browsing by Author "Shyu, Stacy Huey-Pyng"

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Building personalised relationships with customers via emails
(2009)
Huang, Jen-Hung
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Shyu, Stacy Huey-Pyng
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管理科學系
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Department of Management Science
Personalised services, which make customers feel that service employees are polite, friendly and exhibit personal warmth, and that customers are unique and valued, are essential in building good customer relationships. Establishing personalised relationships on the Internet appears impossible. However, the characteristics of reduced cues and asychronised communications make email an effective tool for cultivating relationships between e-retailers and their customers. A sample of 254 students from a university in Northern Taiwan participated in an experiment. Structural equation modelling revealed that frequent personalised emails improve the relationship between e-retailers and their customers, enhance service quality and engender customer loyalty. Furthermore, personalised emails enhance relationship quality more for female customers than for male customers. Finally, future research and managerial implications are discussed.
E-government web site enhancement opportunities: a learning perspective
(2008)
Huang, Jen-Hung
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Shyu, Stacy Huey-Pyng
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管理科學系
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Department of Management Science
Purpose - This study seeks to develop a framework of analysis that categorizes features of e-government web site design in a matrix of knowledge-acquiring process versus learners' values. The proposed framework supports a development plan for a cyber governmental web site that may involve all aspects of a learning process. Design/methodology/approach - A framework for analysis is first proposed. Data were obtained from 137 part-time students during a class. Participants were requested to enter the Bureau of Foreign Trade (BOFT) web site to learn a subject of their choice in a computer lab. The instruments used for obtaining their opinions were open-ended questionnaires. Two focus group interviews were also conducted. An iterative analyzing strategy based on grounded theory was employed to obtain the results. Findings - Analytical results of the data based on the framework reveals many insights. Participants indicated that navigational aids, knowledge contents and other designs related to interactive knowledge sharing are important. Nevertheless, e-government webmasters often ignore these important features. The proposed framework is a valuable tool for web site development and maintenance. Originality/value - Although many theories about the usability of e-government web sites have been proposed, the needs of individual learners have seldom been addressed. Since learning is critical to economic prosperity and social cohesion, the factors that make an e-government web site supportive for learners should be explored. This study is, to our knowledge, the first to examine an e-government web site from a learner perspective. Furthermore, this investigation presents a framework that facilitates analyzing and improving e-government web sites.
Elucidating usage of e-government learning: A perspective of the extended technology acceptance model
(2011-10-01)
Shyu, Stacy Huey-Pyng
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Huang, Jen-Hung
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管理科學系
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Department of Management Science
Learning is critical to both economic prosperity and social cohesion. E-government learning, which refers to the government's use of web-based technologies to facilitate learning about subjects that are useful to citizens, is relatively new, relevant, and potentially cost-effective. This work proposes and verifies that the technology acceptance model (TAM) can explain and predict usage of e-government learning. The TAM examines how perceived ease of use and perceived usefulness and their antecedents influence intention and usage of a system. This study identifies antecedents that account for individual differences, thereby enhancing the explanatory power of the built model. A survey is used to collect data from users of an e-government learning website in Taiwan. Structural equation modeling is employed to examine the fit of the data to the model. From a theoretical point of view, this research extends the TAM to e-government learning and identifies the perceived e-government learning value and perceived enjoyment as antecedents of usage of e-government learning. This study also provides directions for future research and approaches to promote e-government learning. (C) 2011 Elsevier Inc. All rights reserved.
The impact of defense expenditure on economic productivity in OECD countries
(2012-11-01)
Wang, Tung-Pao
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Shyu, Stacy Huey-Pyng
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Chou, Han-Chung
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經營管理研究所
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Institute of Business and Management
Evaluating the effects of defense spending on macroeconomic performance and, in particular, on economic productivity is a critical issue. This study integrates Malmquist productivity index (MPI) with bootstrapping to establish statistical inferences that provide a complete, effective analysis of the impact of defense expenditure on economic productivity between 1993 and 2009 for Economic Co-operation and Development member countries. The findings indicate that the average MPI with defense expenditure is higher than that without defense expenditure. Additionally, region based productivity analysis indicates that the appropriate allocation of defense expenditure can increase regional economic productivity effectively across Asia. Oceania and Europe. Moreover, the results further prove that the effective defense expenditure strategies undertaken by government are important for improving economic productivity of countries. The integrated methodology approach applied in this study can be used for further similar studies. (C) 2012 Elsevier B.V. All rights reserved.