Browsing by Author "Su, Chiu-Hung"

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Application DANP with MCDM model to explore smartphone software
(2012)
Su, Chiu-Hung
;
Furuzuki, Takayuki
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Tseng, Hao-Lin
;
Tzeng, Gwo-Hshiung
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科技管理研究所
to understand the behavior of smartphone online application software will be helpful to predict whether the software application would be adopted by the users and to guide the providers to enhance the functions of the software. A wide range of criteria are used to assess smartphone software quality, but most of these criteria have interdependent or interactive characteristics, which can make it difficult to effectively analyze and improve smartphone use intention. The purpose of this study is to address this issue using a hybrid MCDM (multiple criteria decision-making) approach that includes the DEMATEL (decision-making trial and evaluation laboratory), DANP (the DEMATEL-based analytic network process) methods to achieve an optimal solution. By exploring the influential interrelationships between criteria related to mobile communication industry\'s and related value-added service content providers\' reference in the respect of operation. This approach can be used to solve interdependence and feedback problems, allowing for greater satisfaction of the actual needs of mobile communication industries.
Fuzzy Multiple Attribute Decision Making Theory With The Balanced Scorecard Application In Mobile Industry
(2011)
Su, Chiu-Hung
;
Hung, Ying-Hsun
;
Tzeng, Gwo-Hshiung
;
管理學院
;
College of Management
this study is the use of fuzzy multi-attribute decision making as a business management application in the balanced scorecard performance assessment. The study expected to help enterprises to establish effective expression of those feelings with subjective indicators of weight value. In order to increase the accuracy of weight and practice, so that more perfect performance of the Balanced Scorecard in the business. The use of the Balanced Scorecard to evaluate the importance of screening criteria in Taiwan mobile industry operators and fuzzy multi attribute decision making through the match with the comparison with the fuzzy multiple criteria decision making, to establish Taiwan\'s mobile industry business model assessment. Fuzzy multi-attribute decision making can be vague, uncertain or unstructured problems trying to provide a solution to this. Finally, this study found results, the implementation of the model created to operate as a decision-making in Taiwan mobile industry reference, and can understand the fuzzy multiple attribute decision making not only in dealing with the definition of ambiguous or unclear information, as an effective Methods, but in the real world where a lot of created process can easily be used, it will also help assess the performance of the Balanced Scorecard.