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Browsing by Author "Tang, Jih-Hsin"

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    A General Domain Name Appraisal Model
    (2014-05-01)
    Tang, Jih-Hsin
    ;
    Hsu, Min-Chu
    ;
    Hu, Ting-Yuan
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    Huang, Hsing-Hua
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    資訊管理與財務金融系 註：原資管所+財金所
    Domain names are labels for the Internet presence of organization. Despite the importance of domain names in contemporary economics, academia rarely discusses how to evaluate a domain name. Analyzing relevant literature and several related practices, we propose a general domain name appraisal model in this paper. The findings and proposals of this study may lay a theoretical foundation for further empirical studies.