Browsing by Author "Trappey, AJC"

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A chain store marketing information system: realizing Internet-based enterprise integration and electronic commerce
(1998-01-01)
Trappey, CV
;
Trappey, AJC
;
管理科學系
;
工業工程與管理學系
;
Department of Management Science
EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO-integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a central database and are accessible in real time by members of the distribution channel. Point of sales (POS) systems at the store level provide the streams of data from retail stores. These data are collected and kept in a central database used for dynamic sales analysis and merchandise planning. The decision models for automated shelf layout, continuous sales analysis, and real-time logistic management are incorporated into the marketing information system (MIS), which can be utilized by store managers through an easy-accessed Web-based interface. The WWW is the communicators' medium used to link the retail headquarters with the distributed retail chain. The central object-oriented database is based on the proposed EXPRESS data model and provides a means to manage large amounts of rapidly-changing information. Stores that implement retail information systems of this nature can easily expand to suitable and profitable economies of scale without loss of information and control.
A chain store marketing information system: realizing Internet-based enterprise integration and electronic commerce
(1998-01-01)
Trappey, CV
;
Trappey, AJC
;
管理科學系
;
工業工程與管理學系
;
Department of Management Science
EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO-integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a central database and are accessible in real time by members of the distribution channel. Point of sales (POS) systems at the store level provide the streams of data from retail stores. These data are collected and kept in a central database used for dynamic sales analysis and merchandise planning. The decision models for automated shelf layout, continuous sales analysis, and real-time logistic management are incorporated into the marketing information system (MIS), which can be utilized by store managers through an easy-accessed Web-based interface. The WWW is the communicators' medium used to link the retail headquarters with the distributed retail chain. The central object-oriented database is based on the proposed EXPRESS data model and provides a means to manage large amounts of rapidly-changing information. Stores that implement retail information systems of this nature can easily expand to suitable and profitable economies of scale without loss of information and control.
A computerized quality function deployment approach for retail services
(1996-09-01)
Trappey, CV
;
Trappey, AJC
;
Hwang, SJ
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管理科學系
;
工業工程與管理學系
Product and service quality can only be effectively improved when the most important needs of customers are satisfied. Quality Function Deployment (QFD) is an approach used to guide R&D, manufacturing and management toward the development of products and services that satisfy the needs of consumers. The QFD operations are performed by way of a diagram called the House of Quality (HOQ). The HOQ contains information about the customers' needs (what), mechanisms to address these needs (how), and the criterion for deciding which ''what'' is the most important and which ''how'' provides the greatest customer satisfaction. A less familiar application of QFD is for the improvement of retail services. When QFD is applied to retail services, a computerized HOQ approach becomes integral to the process for providing continuous, iterative quality improvement. The objective of this research is to develop a formal QFD methodology for the retail industry and to build a computerized retail QFD system. The system provides a HOQ architecture for specifying and analyzing the customers' needs, deriving improvement strategies, and formalizing records of progress. Furthermore, two ranking methods that apply customer satisfaction theory are used to assist managers improve retail services. This system provides an integrated workbench for building retail HOQs and designing retail service strategies. Copyright (C) 1996 Elsevier Science Ltd
Electronic commerce in Greater China
(2001)
Trappey, CV
;
Trappey, AJC
;
交大名義發表
;
National Chiao Tung University
The Greater China region (China, Taiwan and Hong Kong) has more than 1.2 billion people, about one fifth of the world's total population. This incredibly large market continues to modernize rapidly, and over the last five years, the region has maintained a very high economic growth rate in comparison to the rest of the world. The combination of market size and economic growth makes Greater China the most promising place in the world for Internet products and services. China, Taiwan and Hong Kong recognize the opportunities and via public and private initiatives are investing in the development of information technology (IT) and the Internet infrastructure. This paper outlines the key electronic commerce (EC) trends and events in the region. Further, the research analyzes the current impediments to Internet commerce in China. Taiwan and Hong Kong and provides strategy and directions for the region's EC development.
Mobile agent technology and application for online global logistic services
(2004)
Trappey, AJC
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Trappey, CV
;
Hou, JL
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Chen, BJG
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管理科學系
With the growing trend toward the use of international supply chain and e-commerce, logistic service providers for product warehousing, transportation and delivery are placing great emphasis on information technology (IT) to be competitive globally. Realizing that the current service tracking system merely supports order status tracking within a service provider, applies mobile agent technology for online order tracking across the global logistic alliances. Utilizes a three-tier architecture for mobile agent technology and develops a prototype system for global logistic service tracking. Demonstrates the concept and technology proposed. The online service tracking services enable customers to monitor the real-time status of their service requests and therefore becomes key tool for modern enterprises to compete successfully in a global marketplace.