Browsing by Author "Trappey, CV"

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A chain store marketing information system: realizing Internet-based enterprise integration and electronic commerce
(1998-01-01)
Trappey, CV
;
Trappey, AJC
;
管理科學系
;
工業工程與管理學系
;
Department of Management Science
EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO-integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a central database and are accessible in real time by members of the distribution channel. Point of sales (POS) systems at the store level provide the streams of data from retail stores. These data are collected and kept in a central database used for dynamic sales analysis and merchandise planning. The decision models for automated shelf layout, continuous sales analysis, and real-time logistic management are incorporated into the marketing information system (MIS), which can be utilized by store managers through an easy-accessed Web-based interface. The WWW is the communicators' medium used to link the retail headquarters with the distributed retail chain. The central object-oriented database is based on the proposed EXPRESS data model and provides a means to manage large amounts of rapidly-changing information. Stores that implement retail information systems of this nature can easily expand to suitable and profitable economies of scale without loss of information and control.
A chain store marketing information system: realizing Internet-based enterprise integration and electronic commerce
(1998-01-01)
Trappey, CV
;
Trappey, AJC
;
管理科學系
;
工業工程與管理學系
;
Department of Management Science
EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO-integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a central database and are accessible in real time by members of the distribution channel. Point of sales (POS) systems at the store level provide the streams of data from retail stores. These data are collected and kept in a central database used for dynamic sales analysis and merchandise planning. The decision models for automated shelf layout, continuous sales analysis, and real-time logistic management are incorporated into the marketing information system (MIS), which can be utilized by store managers through an easy-accessed Web-based interface. The WWW is the communicators' medium used to link the retail headquarters with the distributed retail chain. The central object-oriented database is based on the proposed EXPRESS data model and provides a means to manage large amounts of rapidly-changing information. Stores that implement retail information systems of this nature can easily expand to suitable and profitable economies of scale without loss of information and control.
A computerized quality function deployment approach for retail services
(1996-09-01)
Trappey, CV
;
Trappey, AJC
;
Hwang, SJ
;
管理科學系
;
工業工程與管理學系
Product and service quality can only be effectively improved when the most important needs of customers are satisfied. Quality Function Deployment (QFD) is an approach used to guide R&D, manufacturing and management toward the development of products and services that satisfy the needs of consumers. The QFD operations are performed by way of a diagram called the House of Quality (HOQ). The HOQ contains information about the customers' needs (what), mechanisms to address these needs (how), and the criterion for deciding which ''what'' is the most important and which ''how'' provides the greatest customer satisfaction. A less familiar application of QFD is for the improvement of retail services. When QFD is applied to retail services, a computerized HOQ approach becomes integral to the process for providing continuous, iterative quality improvement. The objective of this research is to develop a formal QFD methodology for the retail industry and to build a computerized retail QFD system. The system provides a HOQ architecture for specifying and analyzing the customers' needs, deriving improvement strategies, and formalizing records of progress. Furthermore, two ranking methods that apply customer satisfaction theory are used to assist managers improve retail services. This system provides an integrated workbench for building retail HOQs and designing retail service strategies. Copyright (C) 1996 Elsevier Science Ltd
An analysis of the Taiwan retail market using Leites' method
(1998-01-01)
Trappey, CV
;
管理科學系
;
Department of Management Science
Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies.
An analysis of the Taiwan retail market using Leites' method
(1998-01-01)
Trappey, CV
;
管理科學系
;
Department of Management Science
Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites' method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes information useful for making management decisions about consumers, retail formats, products and services, retail development projects, market strategies, and commercial laws and regulations. Demonstrates an efficient means to survey general trends in newly developed retail and consumer markets and shows promise for implementation as a soft OR method to derive management strategies.
Electronic commerce in Greater China
(2001)
Trappey, CV
;
Trappey, AJC
;
交大名義發表
;
National Chiao Tung University
The Greater China region (China, Taiwan and Hong Kong) has more than 1.2 billion people, about one fifth of the world's total population. This incredibly large market continues to modernize rapidly, and over the last five years, the region has maintained a very high economic growth rate in comparison to the rest of the world. The combination of market size and economic growth makes Greater China the most promising place in the world for Internet products and services. China, Taiwan and Hong Kong recognize the opportunities and via public and private initiatives are investing in the development of information technology (IT) and the Internet infrastructure. This paper outlines the key electronic commerce (EC) trends and events in the region. Further, the research analyzes the current impediments to Internet commerce in China. Taiwan and Hong Kong and provides strategy and directions for the region's EC development.
Internet and e-commerce adoption by the Taiwan semiconductor industry
(2005)
Peng, YC
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Trappey, CV
;
Liu, NY
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管理科學系
;
Department of Management Science
Purpose - To determine the status of internet and e-commerce adoption by the Taiwan semiconductor industry, the research is designed to help government and enterprise in formulating strategic plans and making resource allocation decisions. Design/methodology/approach - Using the three-level model of internet commerce adoption (MICA), a survey of 287 companies and web sites was designed. Semiconductor firms were placed into five categories: integrated circuit (IC) design, manufacturing, packaging, IC testing, and peripheral device manufacturing. Findings - The MICA model shows the internet adoption ratio for semiconductor firms as 82.6 percent, significantly higher than the electronics and electrical machinery industry sector (56.5 percent). The IC manufacturing and packaging segment are in the processing stage, the final stage of development for the MICA model. One-third of the IC testing industry segment falls into the provision stage, and 36.1 percent web sites are in the processing stage. The IC design and peripherals industrial segments are located in the provision stage. Practical implications - The IC manufacturing segment is conducting more financial transactions than the other segments - a result that matches earlier research showing that larger companies are most likely to implement e-business applications. Many enterprises in the industry are lagging with the adoption of the internet indicating a need for education and training. Originality/value - This benchmark study provides a framework for evaluating the internet adoption status of semiconductor and other high technology firms. The MICA model is demonstrated to be suitable for evaluating the different stages of internet adoption.
Mobile agent technology and application for online global logistic services
(2004)
Trappey, AJC
;
Trappey, CV
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Hou, JL
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Chen, BJG
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管理科學系
With the growing trend toward the use of international supply chain and e-commerce, logistic service providers for product warehousing, transportation and delivery are placing great emphasis on information technology (IT) to be competitive globally. Realizing that the current service tracking system merely supports order status tracking within a service provider, applies mobile agent technology for online order tracking across the global logistic alliances. Utilizes a three-tier architecture for mobile agent technology and develops a prototype system for global logistic service tracking. Demonstrates the concept and technology proposed. The online service tracking services enable customers to monitor the real-time status of their service requests and therefore becomes key tool for modern enterprises to compete successfully in a global marketplace.
Nonconscious memory processes in marketing: A historical perspective and future directions
(1999-09-01)
Krishnan, HS
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Trappey, CV
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交大名義發表
;
National Chiao Tung University
Nonconscious memory processes play a major role in influencing consumption, yet this topic is an understudied area within marketing. Within the general rubric of nonconscious processes recent marketing articles have focused on preconscious processing of advertising, implicit memory for brand names, and subliminal processing and choice. This article provides a historical overview of nonconsciousness by tracing its development in psychology and philosophy. Building on current work in this area, future research priorities are identified to enhance our understanding of this topic. (C) 1999 John Wiley & Sons, Inc.
The national Si-Soft Project
(2003-06-30)
Chang, CY
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Trappey, CV
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管理科學系
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Department of Management Science
Taiwan's electronics industry emerged in the 1960s with the creation of a small but well planned integrated circuit (IC) packaging industry. This industry investment led to bolder investments in research, laboratories, and the island's first semiconductor foundries in the 1980s. Following the success of the emerging IC manufacturers and design houses, hundreds of service firms and related industries (software, legal services, substrate, chemical, and test firms among others) opened for business and completed Taiwan's IC manufacturing supply chain. The challenge for Taiwan's electronics industry is to take the lead in the design, manufacture, and marketing of name brand electronic products. This paper introduces the Si-Soft (silicon software) Project, a national initiative that builds on Taiwan's achievements in manufacturing (referred to as Si-Hard or silicon hardware) to launch a new wave of companies. These firms will contribute to the core underlying technology (intellectual property) used in the creation of electronic products. (C) 2003 Elsevier Science B.V. All rights reserved.