Browsing by Author "Wang, Hui-Chih"

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An Examination of the Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations
(2012-05-01)
Doong, Her-Sen
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Wang, Hui-Chih
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Law, Rob
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資訊管理與財務金融系註：原資管所+財金所
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Department of Information Management and Finance
This research note presents the findings of a study that empirically examined air passengers' in-flight duty-free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed that both utilitarian and hedonic motivations affect air passengers' intentions to browse in-flight duty-free shopping catalogues. Findings also showed that hedonic motivation does not directly influence air passengers' in-flight purchase intentions. Instead, a higher utilitarian motivation can directly enhance passengers' in-flight purchase intentions. Copyright (C) 2012 John Wiley & Sons, Ltd.
Effects of Online Advertising Strategy on Attitude towards Healthcare Service
(2014-01-01)
Wang, Hui-Chih
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Doong, Her-Sen
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交大名義發表
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National Chiao Tung University
Online advertising strategies for health care services remain under-investigated in spite of the current popularity of these services. Due to the industry characteristics and legal regulations towards medical services in many countries, hospitals and clinics ignored advertising planning for decades. Today, not only the environment but also medical products have changed. With the enhanced living standards, more and more people accept the concept of preventive medicine, and the market for various healthcare services is undergoing rapid growth. However, doctors and practitioners are still limiting themselves to the past scope and neglecting the promotion challenges of the healthcare services. The current research draws attention to the interdisciplinary nature of healthcare services, advertising, and Internet technology. Based on sound theories, this study proposes a model exploring how personal attitudes toward a healthcare service may be changed by shaping the nature of the endorser and the information displayed in the online advertising. In particular, this study uncovers how men and women may differ in their perception-forming process. Theoretical contributions are discussed accordingly.
Exploring the Effects of Information Processing Perceptions on Consumers\' Website Advice Continuance Intention
(2014-01-01)
Wang, Hui-Chih
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Doong, Her-Sen
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交大名義發表
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National Chiao Tung University
With the rapid evolution of e-commerce, individuals\' daily lives are affected not only by information systems but also by the information offered via these systems. Webstore advice, which serves as a virtual salesperson to facilitate consumers\' online purchasing, is an important example, considering how frequently successful e-tailers are using this information service. However, existing information system studies mainly test consumers\' perceptions towards or re-usage of systems only: the information level has been largely neglected despite its popularity at actual Webstores. Specifically, few studies have uncovered why consumers continue to use Webstore advice from the lens of information processing. This study thus pioneered the integration of perceived fit and trust into the expectation disconfirmation theory to explore consumers\' satisfaction and continuance intentions towards Webstore advice at the information level. Based on empirical data, findings supported all the hypotheses proposed. Practical implications are discussed.