Browsing by Author "Wang, Rong-Tsu"

Now showing 1 - 4 of 4

Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry
(2015-10-01)
Tsai, Yuan-Hui
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Lin, Chieh-Peng
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Ma, Hwa-Chun
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Wang, Rong-Tsu
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交大名義發表
Various social trends in modem society have changed the attitude of high-tech-personnel who look for a job. An important factor for successful recruitment in technology industry is to increase the pursuit intention of a variety of potential high-tech job seekers. This research predicts such pursuit intention by proposing a model based on social identity theory and social signaling theory. In the model, this study hypothesizes that perceived corporate ability, positive publicity, and corporate social responsibility are positively related to pursuit intention and word-of-mouth indirectly via the mediating mechanism of career development expectation and firm\'s attractiveness. Such mechanism has not yet assessed in previous literature. The findings of this research complement prior studies by presenting how a firm\'s ability, publicity and social responsibility should be jointly taken into account to strengthen recruitment campaigns. Last, managerial implications and limitations are provided. (C) 2015 Elsevier Inc. All rights reserved.
Modeling Job Pursuit Intention: Moderating Mechanisms of Socio-Environmental Consciousness
(2014-12-01)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Lin, Chieh-Peng
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Wang, Rong-Tsu
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經營管理研究所
Many scholars have suggested the relationship between corporate social performance and its ability to attract a large number of high-quality job applicants, because previous literature indicates that employees with strong social awareness help create a high-performance organization. For that reason, an important issue for successful business recruitment is how to boost the pursuit intention of job seekers. This study discusses such issue by proposing a model based on signaling theory and cognitive dissonance theory. In the proposed model of this study, the positive relationships between four dimensions of corporate social performance and job pursuit intention are hypothetically moderated by socio-environmental consciousness. The proposed hypotheses of this research were empirically tested using the data from graduating students seeking a job. The empirical findings of this study complement previous literature by discussing how corporate social performance benefits business firms from a perspective of strengthened human resources and recruitment. Finally, managerial implications for business managers based on the findings herein are provided.
Modeling the relationship between IT-mediated social capital and social support: Key mediating mechanisms of sense of group
(2012-11-01)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Lin, Chieh-Peng
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Wang, Rong-Tsu
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Chang, Yu-Hsiang
This study proposes a model based on social capital theory to explain the formation of social support in virtual groups. Although previous literature suggests a direct effect of social capital on social support in face-to-face groups (e.g., working teams), it remains uncertain if such an effect exists completely in the same way among virtual social groups that count heavily on computer-mediated communication. In this study's proposed model, social support is indirectly influenced by social capital and need for affiliation via the mediation of sense of group (which includes perceived membership, mutual influence, and immersion). Empirical testing of this model, by investigating working professionals in online social networking communities, confirms the applicability of social capital and need for affiliation among virtual groups. Group-level data were analyzed by the technique of path analysis to test our hypotheses. Lastly, managerial implications and limitations of the research are provided. (C) 2012 Elsevier Inc. All rights reserved.
Understanding innovation performance and its antecedents: A socio-cognitive model
(2012-04-01)
Wang, Rong-Tsu
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Lin, Chieh-Peng
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經營管理研究所
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Institute of Business and Management
Little attention in the previous literature has been paid to understanding employees' factors that drive customer development knowledge and performance from the perspective of social psychology. Drawing on social cognitive theory, this study validates a research model that examines the above issue. In the setting of new product development across high-tech firms in Taiwan, this study postulates that innovation self-efficacy, role conflict, and role ambiguity influence innovation performance directly and indirectly via the mediation of customer knowledge development and innovation outcome expectation. This study contributes to the social science literature by applying social cognitive theory to the rarely explored area of innovation performance and by presenting an operationalization of role stressors (i.e., role ambiguity and role conflict) in the area. Lastly, managerial implications and limitations from the empirical findings are provided. (C) 2012 Elsevier BM. All rights reserved.