Browsing by Author "Yang, Mengchieh Jacie"

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Friend or foe? Examining the relationship between news portals and newspaper sites in Taiwan
(2013-03-01)
Huang, J. Sonia
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Yang, Mengchieh Jacie
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Chyi, Hsiang Iris
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傳播與科技學系
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Department of Communication and Technology
Newspapers worldwide often serve as content providers for news portals, but portals outperform most newspaper sites in audience share. Whether this is a zero-sum game or a win-win scenario deserves scholarly attention, because the phenomenon constitutes a unique case of intra-media competition. Based on empirical data collected through a large-scale survey, this study systematically examines the delicate relationship among and between news portals and newspaper sites in Taiwan. The results document non-competitive relationships among most news sites, with the exception of Yahoo! News. Such counter-intuitive findings carry theoretical and strategic implications for the study and practice of online journalism.