Browsing by Author "Yu, Der-Jang"

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Facilitating Idea Generation Using Personas
(2009)
Yu, Der-Jang
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Lin, Wen-Chi
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應用藝術研究所
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Institute of Applied Arts
Persona and scenario are important design tools for new concept development. Usually, scenario is used to generate ideas, and persona is for evaluation. This article proposes a new approach that embeds persona data in scenario-based design for idea generation. It includes a persona dataset, a facilitation process, and a working field. The persona dataset is a user profile collected in ethnographic research and categorized by subjects, motives, activities, goals and behaviors. The facilitation process helps designer create new ideas via re-matching the elements in the persona dataset. The working fields allow the freedom of implementing with different sizes of the designer team and persona dataset. This new approach provides a direct and effective way that materializes designers' internal experiences and persona data to create new ideas and scenarios.
The Connection Between Happiness and Service Businesses: A Preliminary Study
(2011-10-01)
Chiu, Hung-Chang
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Hsieh, Yi-Ching
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Yeh, Huey-Jiuan
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Kuo, Chien-Liang
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Lee, Monle
Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.