Browsing by Author "Yuen, Yuet-Sheung"

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INNOVATIVE BUSINESS MODELS IN SEMICONDUCTOR FOUNDRY INDUSTRY: FROM SILICON INTELLECTUAL PROPERTY PERSPECTIVES
(2011-05-01)
Chu, Po-Young
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Lee, Cheng-Few
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Yuen, Yuet-Sheung
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管理科學系
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資訊管理與財務金融系註：原資管所+財金所
Intellectual property (IP) is an exponentially consequential driver of competitive advantage nowadays. We bring in the technical views in the use of SIP technology as a more strategic weapon to elaborate our proposed strategies - design for manufacturability (DFM) adder, and home depot strategies through transaction cost approach that are able to be practically applying in the semiconductor foundry industry with added value by all means. DFM adder strategy is an effective solution specifying wafer processing enhancement while home depot strategy is an entire solution massing on product design integration. More substantially, these strategies are totally awesome mechanisms that can be matching and winning in the evolving marketplace for foundry industry in the 21st century.