Browsing by Author 方文昌
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 1-Oct-2013 | 品牌延伸廣告與消費者涉入對旗艦產品品牌態度與購買意願之影響 | 徐雅惠; 方文昌; 高英濟; Ya-Hui Hsu; Wen-Chang Fang; Yin-Chi Kao; Institute of Business and Management; 經營管理研究所 |
| 2013 | 品牌延伸廣告與消費者涉入對旗艦產品品牌態度與購買意願之影響 | 徐雅惠; 方文昌; 高英濟; Institute of Business and Management; 經營管理研究所 |
| 2003 | 網路謠言的跨國傳播現象初探 | 李欣穎; 汪志堅; 駱少康; 方文昌; Hsin-Ying Lee; Chih-Chien Wang; Shao-Kang Lo; Wen-Chang Fang; Department of Communication and Technology; 傳播與科技學系 |