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Browsing by Author 羅心華

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2005以整合行銷傳播觀點看購物心情、情緒、商店氣氛與衝動性購買行為之關係－以北市四家百貨公司為例羅心華; Hsin-Hua, Lo; 張郁敏; Yumiin, Cheng; 傳播研究所
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