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2013事件行銷中品牌經驗,品牌共鳴與品牌忠誠度之關係研究： 以HTC 體驗行銷活動為例賴韋勳; Lai, Wei-Hsun; 張家齊; 謝懷恕; Chang, Chia-Chi; Shieh, Hwai-Shuh; 管理科學系所
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