Browsing by Author 鄭弘毅
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
1-Oct-2014 | 探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響-平衡理論觀點 | 江啟先; 耿慶瑞; 鄭弘毅; Chi-Hsian Chiang; Ching-Jui Keng; Hung-Yi Cheng; Institute of Business and Management; 經營管理研究所 |
2014 | 探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響-平衡理論觀點 | 江啟先; 耿慶瑞; 鄭弘毅; Institute of Business and Management; 經營管理研究所 |