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1-Apr-2006銀行業客服中心之服務功能對顧客認知價值與行為意向之影響研究張國忠; 劉娜婷; 柯麗蓉; 鄭敏媛; Kuo-Chung Chang; Na-Ting Li; Ko-Li Jung; Ming-Yuan Cheng; Institute of Business and Management; 經營管理研究所
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