Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 胡乃文 | en_US |
| dc.date.accessioned | 2014-12-11T09:38:08Z | - |
| dc.date.available | 2014-12-11T09:38:08Z | - |
| dc.date.issued | 2012-05-20 | en_US |
| dc.identifier.uri | http://castnet.nctu.edu.tw/castnet/article/4451?issueID=174 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11536/36114 | - |
| dc.description.abstract | 有些電視節目因收視率好，廣告商也看中隨之而來的商機，因而出現節目廣告化、置入性行銷的情況。但除了依賴製作單位把關，觀眾也得留意節目內容，而不是一味接收節目資訊，如此一來，才能當個聰明的閱聽人與消費者。 | zh_TW |
| dc.language.iso | zh_TW | zh_TW |
| dc.subject | 社會議題 | zh_TW |
| dc.title | 置入性行銷 廣告灰色地帶 | zh_TW |
| dc.citation.issue | 喀報第一三七期 | en_US |
| dc.contributor.department | Department of Communication and Technology | en_US |
| dc.contributor.department | 傳播與科技學系 | zh_TW |
| Appears in Collections: | Cast Net | |
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