廣告代言人數目和負面訊息對廣告效果的影響---跨文化的比較

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 902416H009003SSS.pdf (444.37 KB)

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2001

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廣告效果, 跨文化比較, 廣告代言人, 負面訊息, 台灣, 美國, Advertising effect, Cross-cultural comparison, Spokesman, Negative information, Taiwan, United States of America (USA)

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https://www.grb.gov.tw/search/planDetail?id=637072&docId=119043
 https://ir.lib.nycu.edu.tw/handle/11536/95087

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研究計畫;;Research Plans

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