Browsing by Author "P.T.Yen"

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經營購物中心
(交大學刊編輯委員會, 1977-09)
顏廷奎
;
P.T.Yen
This reaearch plan is valuable aid to professional researchers and planning managers.Its fundamental objectives have been provide a basic structure for problem analysis and to introduce methods.The purpose of this paper is to present some exploratory research findings on the influence of atmospherics upon a customer's shopping behavior.