Browsing by Issue Date, starting with "2015-04-18"

Now showing 1 - 20 of 21958

A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
(2015-04-18)
Wang, Chih-Hsuan
;
工業工程與管理學系
;
Department of Industrial Engineering and Management
Recently, several global companies start to develop wearable devices like smart watches or smart glasses to avoid market saturation in smart phones, especially when wireless technology was rapidly shifting from the third to the fourth generation. In order to better understand the relative strengths and weaknesses of smart alternatives, this paper presents a market-oriented framework to accomplish product positioning and product recommendation. Initially, correspondence analysis is applied to elicit expert perceptions for conducting product positioning. Then, based on customer preferences, product recommendation can be accomplished in either an unsupervised way (purchase profiles for new products are unavailable) or a supervised manner (for justifying the validity of the proposed recommender system). In particular, analytical hierarchy process is employed to elicit customers\' choices among smart alternatives (treated as prior information or decision labels). In summary, managerial insights are provided as follows: (1) smart phones are good at providing a platform for satisfying home entertainment, (2) smart watches are perceived as auxiliary carriers to accomplish health care and safety monitoring and (3) smart glasses are promising to fulfill industrial operation, logistics service and homeland security.
Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
(2015-04-18)
Wang, Chih-Hsuan
;
工業工程與管理學系
;
Department of Industrial Engineering and Management
Diverse customer desires coupled with technological advances have forced companies to manufacture products with ultimate performance, low cost, high quality and much shorter time-to-market. Recently, the popularity of smart phones has given rise to seriously declined product sales of digital cameras. In this paper, a two-phase framework is presented to offer decision supports on developing next-generation cameras. In the phase of market segmentation, Kansei engineering is employed to capture customer perceptions of affective features. Then, rough set theory is conducted to generate decision rules for partitioning the whole market into the consumer segment and the professional segment, respectively. In the phase of product customisation, conjoint analysis is applied to extract customer preferences for functional features. Furthermore, Grey relational analysis is conducted to select the top three varieties with regard to two distinct segments. In particular, this paper is capable to help brand companies or camera manufacturers better capture customer perceptions and preferences for digital cameras, effectively perform market segmentation (based on affective features) and efficiently conduct product customisation (based on functional features).
爸媽不在家　托嬰需求升
(2015-04-19)
林霈楨
;
Department of Communication and Technology
;
傳播與科技學系
臺灣雙薪家庭的比例日漸提高，嬰幼兒的照顧問題已經成為政府需更加重視的議題。
感謝臺灣　日本有情出展
(2015-04-19)
張婷芳
;
Department of Communication and Technology
;
傳播與科技學系
日本為了感謝臺灣三一一大地震的踴躍協助，藉由此次日本觀光與文化暨商品展來傳達臺日的友好心意。
關於那條活在體內的魚
(2015-04-19)
簡品心
;
Department of Communication and Technology
;
傳播與科技學系
膽小的魚居住於海洋中央，哪兒都去不得。
我的套圈圈人生　
(2015-04-19)
包金
;
Department of Communication and Technology
;
傳播與科技學系
套圈圈從童年的記憶，在大學中拾起，也從中看見了人生的縮影。
阿比與她的溝通障礙
(2015-04-19)
王彥琪
;
Department of Communication and Technology
;
傳播與科技學系
溝通障礙一直都是阿比的煩惱，常常沒辦法用有邏輯的字眼，說出完整的一句話、表達自己心中的想法。
不再虛幻　進行中的電影夢
(2015-04-19)
沈祖廷
;
Department of Communication and Technology
;
傳播與科技學系
總是要想起為了什麼進到電影幕後的製作裡，還有所謂一群人的迷人之處。
一股衝勁　勇闖彩妝人生
(2015-04-19)
黃苡齊
;
Department of Communication and Technology
;
傳播與科技學系
李敏（Sifan Lee）在毫無基礎的情況下前往加拿大學習彩妝，如今已是各大專櫃、時裝周的彩妝師。
動物送養　愛心義賣
(2015-04-19)
洪雯倩
;
Department of Communication and Technology
;
傳播與科技學系
每周日中午十二點開始，在臺中勤美誠品綠園道都會舉辦動物送養活動，希望為這些動物找到一個家。
悶世代　臺灣青年求職現況
(2015-04-19)
張薇
;
Department of Communication and Technology
;
傳播與科技學系
臺灣年輕人面臨了「教育與就業」、「就業與生活」、「機會與能力」三者間形成的落差，被稱為「悶世代」。
製出「活」聲響　王錫坤
(2015-04-19)
陳珮容
;
Department of Communication and Technology
;
傳播與科技學系
老闆王錫坤，原本主修企管，但當年父親驟逝，加上長輩一句「你沒辦法作鼓」，讓他下定決心扛起製鼓招牌。
一觸即發　NBA焦點　
(2015-04-19)
許鴻財
;
Department of Communication and Technology
;
傳播與科技學系
NBA例行賽82場比賽已結束，白熱化的季後賽之旅正要強勢展開。
看不見的殺手　空污危機
(2015-04-19)
張凱翔
;
Department of Communication and Technology
;
傳播與科技學系
中國紀錄片【穹頂之下】備受各界關注，空氣污染的議題也漸漸浮上檯面。
威權教育　嚴師出高徒
(2015-04-19)
黃馨儀
;
Department of Communication and Technology
;
傳播與科技學系
沒有典型的春風化雨，顛覆了西方民主的教育思維，《進擊的鼓手》用威權式教育的角度形塑成功的鐵則。
商場即球場　逆轉求勝
(2015-04-19)
郭穎慈
;
Department of Communication and Technology
;
傳播與科技學系
日劇【逆轉之戰】改編自池井戶潤的小說《羅斯福遊戲》，將棒球與商戰兩者結合，激盪出不一樣的火花。
臺北魅力時裝　新星崛起
(2015-04-19)
陳怡均
;
Department of Communication and Technology
;
傳播與科技學系
年度時尚盛會臺北魅力展結合了動態時裝秀、靜態展等形式，為臺灣與海外新銳設計師提供舞臺。
歲月美學　古著文化
(2015-04-19)
黃詩涵
;
Department of Communication and Technology
;
傳播與科技學系
「古著」指的是那些承載著不同歷史意義的服飾，近年來逐漸受到年輕族群的喜愛，成為當今流行文化的一部分。
那座山上的那群人
(2015-04-19)
謝宜寧
;
Department of Communication and Technology
;
傳播與科技學系
原本喜歡海多於山，因為遼闊；現在兩個都很喜歡了，因為發現原來山的曲折，是為了容納更多我們的故事。
公投　說「不」的故事
(2015-04-19)
賴坤猷
;
Department of Communication and Technology
;
傳播與科技學系
電影【NO】描述了改變智利歷史的公投，以及背後廣告策畫的故事。