Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 胡同來 | en_US |
dc.contributor.author | 莊紹妤 | en_US |
dc.contributor.author | 謝文雀 | en_US |
dc.contributor.author | 郭人介 | en_US |
dc.contributor.author | Tung-Lai Hu | en_US |
dc.contributor.author | Shao-Yu Chuang | en_US |
dc.contributor.author | Wen-Chueh Hsieh | en_US |
dc.contributor.author | R. J. Kuo | en_US |
dc.date.accessioned | 2015-01-12T12:52:56Z | - |
dc.date.available | 2015-01-12T12:52:56Z | - |
dc.date.issued | 2010-04-01 | en_US |
dc.identifier.issn | 1023-9863 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/107796 | - |
dc.description.abstract | 在通路關係中,透過通路成員的合作能創造較佳的績效,因此本研究是要探討通路權力、通路氣候、夥伴關係及合作績效之間的關係,並建構一研究行銷通路關係的理論架構,且以台北市資訊業數位相機經銷商爲研究對象,採用問卷調查法發放180份,有效回收問卷139份,再利用LISREL驗證其關係。研究結果顯示:通路中若存在夥伴關係,對雙方合作績效的提昇有正面影響;通路權力適當的應用,和通路氣候良好情況下,對夥伴關係之建構有正向影響。雖然通路權力對合作績效無直接影響,但透過其緊密的夥伴關係能加強其合作績效;通路權力與通路氣候有顯著相關。 | zh_TW |
dc.subject | 通路權力 | zh_TW |
dc.subject | 夥伴關係 | zh_TW |
dc.subject | 通路氣候 | zh_TW |
dc.subject | 合作績效 | zh_TW |
dc.subject | Channel Power | zh_TW |
dc.subject | Partnership | zh_TW |
dc.subject | Channel Climate | zh_TW |
dc.subject | Cooperation Performance | zh_TW |
dc.title | 通路權力、通路氣候、夥伴關係與合作績效之研究:數位相機產業實證 | zh_TW |
dc.title | A Study on Marketing Channel Power, Channel Climate, Partnership and Cooperation Performance: An Empirical Study of the Digital Camera Industry in Taiwan | en_US |
dc.identifier.journal | 管理與系統 | zh_TW |
dc.identifier.journal | Journal of Management and Systems | en_US |
dc.citation.volume | 17 | en_US |
dc.citation.issue | 2 | en_US |
dc.citation.spage | 183 | en_US |
dc.citation.epage | 205 | en_US |
dc.contributor.department | Institute of Business and Management | en_US |
dc.contributor.department | 經營管理研究所 | zh_TW |
Appears in Collections: | Journal of Management and System |
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