標題: A Novel Evaluation Model for the Vehicle Navigation Device Market Using Hybrid MCDM Techniques
作者: Lin, Chia-Li
Hsieh, Meng-Shu
Tzeng, Gwo-Hshiung
科技管理研究所
Institute of Management of Technology
關鍵字: Vehicle navigation device;consumer behavior;ANP(Analytic Network Process);Network Relationship-Map (NRM);ISM (interpretive structural modeling);VIKOR
公開日期: 2009
摘要: The developing strategy of ND is also presented to initiate the product roadmap. Criteria For evaluation are constructed via reviewing papers, interviewing experts and brain-storming. The ISM (interpretive structural modeling) method was used to construct the relationship between each criterion. The existing NDs were sampled to benchmark the gap between the consumer's aspired/desired utilities with respect to the utilities of existing/developing NDs. The VIKOR method was applied to rank the sampled NDs. This paper will propose the key driving criteria of purchasing new ND and compare the consumer behavior of various characters. Those conclusions can be served as a reference for ND producers for improving existing functions or planning further utilities in the next e-era ND generation.
URI: http://hdl.handle.net/11536/13189
http://dx.doi.org/10.1007/978-3-642-02298-2_113
ISBN: 978-3-642-02297-5
ISSN: 1865-0929
DOI: 10.1007/978-3-642-02298-2_113
期刊: CUTTING-EDGE RESEARCH TOPICS ON MULTIPLE CRITERIA DECISION MAKING, PROCEEDINGS
Volume: 35
起始頁: 769
結束頁: 779
顯示於類別:會議論文


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