政治抗議事件中媒體的創新使用與實踐：以太陽花運動為例

Abstract

近年政治抗議事件中，網路與社群媒體的重要性漸漸超越傳統媒體，扮演對話和動員的角色，但是傳統媒體仍對公民參與有相當影響力，新舊媒體交互使用成為當代政治抗議的新景觀。本研究以2014年太陽花運動為例，以深度訪談此次事件十二位重要行動者的媒體使用行為，發現太陽花運動中的新舊媒體運用有三種特色：一、是新媒體在政治抗議行動中能發揮「無組織的組織」功能，賦權年輕世代以議題分享和串聯中介方式，快速聚合大量群眾參與行動。二、新舊媒體混合使用，有助抗議者的多元表達，快速和線下民眾對話，從價值、政治不平、物資支援和心理上達到宣傳最大效益。三、政治抗議過程中，社群媒體利用主流新聞議題和線下活動，在不同階段號召群眾以自由意志決定如何參與，終能轉化成多數人的集體行動，但主流媒體也和網路媒體相互影響，改變政治傳播樣貌。結論指出，網路媒體和傳統媒體的創新使用，使得台灣政治抗議事件進入社會事件與科技整合運用的新階段，科技特色不但讓行動者的媒體使用創新，且提供另類論述的發聲機會，形成對抗議運動新的意義。

This paper aims to trace the contemporary hybrid media network in a Taiwanese political protest context, focusing mainly on the 2014 Sunflower movement (also known as Occupy Parliament) in Taiwan. The proliferation of digital media use in this protest makes it an significant case study in regard to tracing the complex media networks at work in recent political protests. Tech-savvy activists utilized digital technology such as social media, online streaming services, Google Maps, and collaborative online editing tools to distribute messages and live news, while mainstream media also show signs of technological innovation in reporting news from the event, with newspapers providing live report via internet and social media. This research conducts a set of qualitative interviews with heterogenous actors from mainstream media and alternative media who participated in the Sunflower Movement, from which in-depth data will be gathered and analyzed. In conclusion, the authors argue that mainstream and alternative media form links through technology and digital tools in modern political protest. Interactive technology can be seen as conducive to contemporary transnational political activism. The study further provides an empirical account of the transforming media networks in action in a political protest context.