Adopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption

標題:	Adopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption
作者:	Hsu, Chia-Lin Chen, Mu-Chen Lin, Yu-Hsiang Chang, Kuo-Chien Hsieh, Ai-Yun 運輸與物流管理系註：原交通所+運管所 Department of Transportation and Logistics Management
關鍵字:	E-book;Unified theory of acceptance and use of technology (UTAUT);Environment concern;Perceived benefit;Benevolence trust
公開日期:	1-一月-2014
摘要:	This study aims to examine the key factors affecting users' adoption of e-book by an extension of unified theory of acceptance and use of technology (UTAUT) with environment concern, perceived benefit, and benevolence trust. 343 samples of data were analyzed using a structural equation modeling (SEM). Results showed that user's adoption of e-book is significantly determined by all of the factors.
URI:	http://hdl.handle.net/11536/146371
期刊:	2014 INTERNATIONAL CONFERENCE ON INFORMATION SCIENCE, ELECTRONICS AND ELECTRICAL ENGINEERING (ISEEE), VOLS 1-3
起始頁:	668
顯示於類別：	會議論文