標題: Understanding Continuance Intention Towards Mobile Travel Service System (MTSS): A Qualitative Study
作者: Lin, Chieh-Peng
Joe, Sheng-Wuu
Chen, Mei-Liang
Tsai, Yuan-Hui
交大名義發表
National Chiao Tung University
關鍵字: Perceived enjoyment;Personal innovativeness;Interaction quality;Continuance intention
公開日期: 1-一月-2017
摘要: This work develops a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are moderated by e-interaction quality. The discussion and propositions of this work complement the previous literature by justifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study's findings are provided.
URI: http://hdl.handle.net/11536/147025
ISSN: 2518-0797
期刊: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON HOSPITALITY, TOURISM, AND SPORTS MANAGEMENT (HTSM)
Volume: 1
起始頁: 2
結束頁: 11
顯示於類別:會議論文