標題: | 綠色企業價值建立架構中的效率導向路徑與價值導向路徑 The Efficiency-oriented and Value-oriented Route in the Value-building Framework of Green Businesses |
作者: | 陳澤義 吳雪伶 林思妤 Tser-Yieth Chen Hsueh-Ling Wu Ssu-Yu Lin |
關鍵字: | 企業資源整合;使用價值;綠色共享價值;綠色信任;互惠價值;Business Resource Integration;Value-In-Use;Green Shared Value;Green Trust;Reciprocity Value |
公開日期: | 1-四月-2021 |
出版社: | 國立陽明交通大學經營管理研究所 Institute of Business and Magement, National Yang Ming Chiao Tung University |
摘要: | 本研究分別研究綠色企業如何通過以效率為導向的路徑,和以價值為導向的路徑來創造價值。以效率為導向的路徑係從企業資源整合開始,它說明綠色企業如何最大化其資源效率,從而透過使用者經驗來獲得適當的使用價值(經濟價值)。以價值為導向的路徑則是從綠色共享價值開始,它說明綠色企業如何尋求消費者和企業的合作貢獻,而通過綠色信任以獲得互惠價值(社會價值)。我們調查525名在臺灣購買綠色環保產品的消費者,實證研究採用結構方程式建模。實證結果發現價值導向路徑對於互惠價值的影響較大。該路徑表明,綠色共享價值對綠色信任具有最強的正向影響作用,對於互惠價值亦有正向的影響。 This study develops how green business builds the value via an efficiency-oriented route and a value-oriented route, respectively. The efficiency-oriented route starts with business resource integration, which expresses how a green business maximizes its resource efficiency to obtain appropriate value-in-use (economic value) via user experience. The value-oriented route starts with green shared value, which expresses how a green business seeks to the cooperative contribution of consumers and businesses that is created to obtain reciprocity value (social value) via green trust. We surveyed 525 customers who purchased environment-friendly products in Taiwan. This empirical study employed structural equation modeling and found that the value-oriented route has a greater influence on the reciprocity value. This path indicates that the green shared value has the strongest positive effect on green trust, which positively influences the reciprocity value. |
URI: | http://dx.doi.org/10.29416/JMS.202104_28(2).0002 http://hdl.handle.net/11536/155844 |
ISSN: | 1023-9863 |
DOI: | 10.29416/JMS.202104_28(2).0002 |
期刊: | 管理與系統 Journal of Management and Systems |
Volume: | 28 |
Issue: | 2 |
起始頁: | 157 |
結束頁: | 194 |
顯示於類別: | 管理與系統 |