標題: Facilitating Idea Generation Using Personas
作者: Yu, Der-Jang
Lin, Wen-Chi
應用藝術研究所
Institute of Applied Arts
關鍵字: Persona;scenario-based design;ethnographic
公開日期: 2009
摘要: Persona and scenario are important design tools for new concept development. Usually, scenario is used to generate ideas, and persona is for evaluation. This article proposes a new approach that embeds persona data in scenario-based design for idea generation. It includes a persona dataset, a facilitation process, and a working field. The persona dataset is a user profile collected in ethnographic research and categorized by subjects, motives, activities, goals and behaviors. The facilitation process helps designer create new ideas via re-matching the elements in the persona dataset. The working fields allow the freedom of implementing with different sizes of the designer team and persona dataset. This new approach provides a direct and effective way that materializes designers' internal experiences and persona data to create new ideas and scenarios.
URI: http://hdl.handle.net/11536/15785
ISBN: 978-3-642-02805-2
ISSN: 0302-9743
期刊: HUMAN CENTERED DESIGN, PROCEEDINGS
Volume: 5619
起始頁: 381
結束頁: 388
顯示於類別:會議論文