Title: 企業對企業平面廣告中代言人的效果---跨文化的比較
A Cross-Cultural Comparison of Endorser Effects in Business-to-Business Print Advertising
Authors: 黃仁宏
HUANG JEN-HUNG
交通大學管理科學系
Issue Date: 2002
Gov't Doc #: NSC91-2416-H009-002
URI: http://hdl.handle.net/11536/93209
https://www.grb.gov.tw/search/planDetail?id=739530&docId=140134
Appears in Collections:Research Plans


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  1. 912416H009002.pdf

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