Title: | 企業對企業平面廣告中代言人的效果---跨文化的比較 A Cross-Cultural Comparison of Endorser Effects in Business-to-Business Print Advertising |
Authors: | 黃仁宏 HUANG JEN-HUNG 交通大學管理科學系 |
Issue Date: | 2002 |
Gov't Doc #: | NSC91-2416-H009-002 |
URI: | http://hdl.handle.net/11536/93209 https://www.grb.gov.tw/search/planDetail?id=739530&docId=140134 |
Appears in Collections: | Research Plans |
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