Pricing and Competition in Mobile App Markets

Abstract

With the fast growth in smart phones, tablets and apps markets, the competition is increasing between market platform such as Android and iOS. And the growth numbers of apps available and downloaded, the competition between app market platforms are also very intensive. The economic behaviours of participants are determined by market factors, such as the effects of the number of apps available in the market and the number of users purchasing mobile platform devices and download apps. In this research, we analyse the pricing issues (subscription fee and revenue sharing ratio) in apps market under the scenarios of monopolistic and duopolistic apps markets.