An Online Activity Recommendation Approach based on the Dynamic Adjustment of Recommendation Lists

Abstract

This research investigates an online recommendation method for new types of online news websites. Cross-domain analysis on user browsing news and the attending activities is conducted to predict user preferences on activities based on non-negative Matrix Factorization (NMF) and Latent Dirichlet Allocation (LDA) topic model. A novel approach is proposed for the dynamic adjustment of recommendation lists in order to tackle the issue of limited recommendation layouts. The existing studies have not addressed this issue. The proposed approach is implemented on an online news website and evaluated for online recommendations. The experiment results demonstrate that our method can predict user preferences on recommended activities and enhance the effectiveness of recommendations.