從體驗觀點建立品牌關係之研究----以連鎖咖啡產業為例
| dc.contributor.author | 張保隆 | en_US |
| dc.contributor.author | CHANG PAO-LONG | en_US |
| dc.contributor.department | 交通大學經營管理研究所 | zh_TW |
| dc.date.accessioned | 2014-12-13T10:35:05Z | |
| dc.date.available | 2014-12-13T10:35:05Z | |
| dc.date.issued | 2002 | en_US |
| dc.description.sponsorship | 行政院國家科學委員會 | zh_TW |
| dc.identifier.govdoc | NSC91-2416-H009-005 | zh_TW |
| dc.identifier.uri | https://www.grb.gov.tw/search/planDetail?id=739542&docId=140137 | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/93211 | |
| dc.language.iso | zh_TW | en_US |
| dc.title | 從體驗觀點建立品牌關係之研究----以連鎖咖啡產業為例 | zh_TW |
| dc.title | Establishing a Model of Customer-Brand Relationships from Brand Experience Viewpoint | en_US |
| dc.type | Plan | en_US |