Cultural values as manifested in US and Taiwan television advertising
| dc.citation.epage | 160 | en_US |
| dc.citation.spage | 155 | en_US |
| dc.citation.volume | 6 | en_US |
| dc.contributor.author | Huang, JH | en_US |
| dc.contributor.department | 交大名義發表 | zh_TW |
| dc.contributor.department | National Chiao Tung University | en_US |
| dc.date.accessioned | 2014-12-08T15:28:02Z | |
| dc.date.available | 2014-12-08T15:28:02Z | |
| dc.date.issued | 1995 | en_US |
| dc.identifier.isbn | 0-87757-256-9 | en_US |
| dc.identifier.issn | 0888-1839 | en_US |
| dc.identifier.journal | 1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/20298 | |
| dc.identifier.wosnumber | WOS:A1995BE77P00035 | |
| dc.language.iso | en_US | en_US |
| dc.title | Cultural values as manifested in US and Taiwan television advertising | en_US |
| dc.type | Proceedings Paper | en_US |
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