台北市超級市場消費購買行為之實證研究報告
| dc.citation.epage | =O38-1 | en_US |
| dc.citation.spage | 95 | en_US |
| dc.citation.volume | 2 | en_US |
| dc.contributor.author | 陳光華 | zh_TW |
| dc.contributor.author | Quang-Hua Chen | en_US |
| dc.date.accessioned | 2017-10-06T06:22:45Z | |
| dc.date.available | 2017-10-06T06:22:45Z | |
| dc.date.issued | 1976-12 | en_US |
| dc.description.abstract | An empirical approach based on personality test of consumer's driving needs and response traits predicts Taipei housewifes' reaction in buying process at supermarkets. Some comprehensive views present hereby to help the marketer to design of proper marketing strategy in supermarket operation. | en_US |
| dc.identifier.journal | 交通大學學報 | zh_TW |
| dc.identifier.journal | The Journal of National Chiao Tung University | en_US |
| dc.identifier.uri | https://ir.lib.nycu.edu.tw/handle/11536/137563 | |
| dc.language.iso | en_US | en_US |
| dc.title | 台北市超級市場消費購買行為之實證研究報告 | zh_TW |
| dc.title | Shopping Behavior at Supermarket in Taipei City：An Empirical Study | en_US |
| dc.type | Campus Publications | en_US |