Browsing by Author Chi-Hsian Chiang
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 1-Oct-2014 | 探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響－平衡理論觀點 | 江啟先; 耿慶瑞; 鄭弘毅; Chi-Hsian Chiang; Ching-Jui Keng; Hung-Yi Cheng; Institute of Business and Management; 經營管理研究所 |