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Browsing by Author LEE, Kun Yuan

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Issue DateTitleAuthor(s)
1995訊息涉入,廣告主可信度,廣告訴求方式與廣告溝通效果關係之研究李坤遠; LEE, Kun Yuan; 陳光華, 楊 千; Chen Quang-Hua, Yang Chien; 管理科學系所
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