Browsing by Author Mirng-Bih Yang
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2005 | 品牌形象契合度及產品屬性契合度對消費者購買延伸產品意願之研究 | 周文賢; 楊明璧; 賴曉慧; Wayne-Sian Chow; Mirng-Bih Yang; Shiao-Huei Lai; Department of Management Science; 管理科學學系 |
| Issue Date | Title | Author(s) |
|---|---|---|
| 2005 | 品牌形象契合度及產品屬性契合度對消費者購買延伸產品意願之研究 | 周文賢; 楊明璧; 賴曉慧; Wayne-Sian Chow; Mirng-Bih Yang; Shiao-Huei Lai; Department of Management Science; 管理科學學系 |